One of the most challenging aspects of blogging is in continually coming up with fresh content ideas. While you might be able to think of 50 or more articles to write about in the early days of launching your site, that volume almost always dwindles down as your blog ages.
After a while, you might even find yourself struggling to stay relevant without repeating yourself again and again. Where will your inspiration come from? Well, it doesn’t have to be a challenge to come up with new blog content. In fact, the inspiration for new articles is all around you. Sometimes you just have to know what you’re looking for.
As with many things in life, you need to focus on what you’re good at. Most likely, your skill set is based around something other than writing (unless of course your professional or educational background is in writing). That means that you need to stop thinking about the act of writing and start thinking about simply conveying your expertise to your audience in a simple, engaging and useful way.
Believe it or not, but most people probably visit your blog for your awesome content rather than for your killer writing style. The secret is in what you say and how it can benefit your readers. This means that you don’t necessarily have to be a great writer to be a great blogger; you just need to have a passion for what you do and a means of transmitting that passion to your audience (in full sentences of course).
To help you get started, I’ve come up with 10 different ways (in no particular order) to generate inspiration for your next blog post:
- Create a list (because everyone likes a good list)
- Tell a personal story that relates to what you do
- Write about a common question that comes up often in your field
- Reevaluate an earlier blog post and remark on what has changed
- Create a how-to guide, explaining something step-by-step
- Take a complex issue and break it down into simple terms
- Review something, like a book, video or another blog post
- Ask a question through social media and then respond to it
- Relate a current event or a recent news article to something in your field
- See what competitors are writing about and give your own opinion
Of course, this is not a complete list, as there are endless ways to keep your blog thriving with new content. You just have to think outside the box.
What did I leave out? Feel free to share your own suggestions for inspiration in the comments section below. Happy blogging!