Twitter is a giant party, where everyone seems to be shouting over each other in order to be heard. That doesn’t always have to be the case. By using Twitter strategically, you can avoid the shouting matches and actually get your message out to your audience.
In order to do that, you need to use Twitter in the manner it was intended, first and foremost as a listening station. To understand what I mean, let’s take a look at four ways people commonly use Twitter for social media marketing (some good and some not so good):
1. The Promoter
Extra! Extra! Read all about it! This tweeter likes to talk about their own interests. Watch out, because they usually have something to sell and you’re their ideal customer. Don’t expect to strike up a conversation with The Promoter. They’re hardly ever on Twitter, other than to check how many retweets and favorites they’ve gotten. Other than that, much of what they do is automated. Oh, and it’s not very effective either. But hey, if the Twitter thing doesn’t pan out, they can always try for a career in the infomercial industry.
2. The Echo Chamber
This tweeter is all about the retweet. While it’s certainly great that they’re taking the time to acknowledge and share the ideas of others, it must be done in moderation. If all you do is retweet and quote others, folks will start to realize that you must not have much to say on your own. Furthermore, if I really wanted to see what Grumpy Cat tweeted, I’d follow Grumpy Cat. No need to retweet every single word.
3. The Linkaholic
Links, links, links. Everywhere you look, all you see are links. Links to blog articles, links to news articles, links to YouTube videos, and every now and then, a self-promotional link to their very own website. The Linkaholic thinks that a tweet without a link is like a day without sunshine. In reality, links should be used sparingly on Twitter.
In fact, one of the best ways to stand out on Twitter is to post updates that do not contain links! Who would have thought of that?! Links have their time and place, but at the end of the day, with our attention being pulled in so many different directions these days, sometimes we want to find quality content within a Tweet, without having to click on a link.
4. The Conversationalist
Lastly, we arrive at The Conversationalist. This is the person you want to emulate. This is the grand master of Twitter. The Conversationalist has it all figured out. While they may self-promote from time to time and they may occasionally retweet and send out a few links, the majority of their effort is spent seeking out and engaging in conversations with others.
How do they do it? They use Twitter’s search feature to target the keywords they’re interested in and maybe (if they’re really feeling lucky) they’ll use the geolocation feature to target a local area. The Conversationalist is patient, kind and interesting. They’re ready and willing to listen, and on Twitter, listening is the most valuable skill you can have.
Do you want to make Twitter work for your brand? Start conversations. Take interest in what others are saying. Also, make sure you’re taking a few seconds to acknowledge every single person who mentions you in a tweet, with a personalized reply. You’d be surprised at how few people are actually doing this. Therefore, those who put in the effort, will see the return.
I’ve probably left someone out of this list, so if there’s another Twitter personality you feel belongs here, let me know or tweet it out to us! As always, thanks for reading, and have fun tweeting.