Contrary to popular belief, social media is not an instant fix solution for every brand under the sun. Social marketing takes time and with that come certain milestones that need to take place prior to the launch of your campaign. In this article, I will cover seven reasons why your brand might not be ready for social [...]
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Twitter is filled with spam. We’re all aware of that fact. Yet, there is value in the real-time conversations people are having over there, in between the spam, the affiliate links and the sales pitches. However, one thing that really irritates me (and many other Twitter users) is the notion of the automated direct message [...]
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If you’ve ever tried to learn social media marketing best practices, you’ve no doubt come across folks who claim to have found the “easy way” to social media success. Well, be aware that there is no easy way when it comes to marketing of any sort. There is only the right way and the wrong [...]
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Some social media marketing campaigns just look too much like old-school traditional marketing campaigns and that’s a problem. Overzealous sales pitches have a way of creeping into the picture, which leads to more people clicking that unfollow or unlike or unsubscribe button. This stems from the fact that many folks (and companies too) are still using social media [...]
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What does it mean to be authentic? If we look it up in the dictionary, we’ll find definitions such as these: “True to one’s own personality, spirit, or character” “Conforming to reality and therefore worthy of trust, reliance, or belief” “Not false or copied” This may be simple enough to understand from a theoretical standpoint, but how do [...]
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Text is quickly becoming a secondary avenue for social sharing. Images are taking its place. Just look at the most popular social phenomenons of recent months. Pinterest now drives more referral traffic to blogs than Twitter. Intsagram is all about images and they just got snapped up by Facebook for $1 billion. Reddit (which is [...]
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Social media can be overwhelming. Just look at how much the field has changed in the last year alone. A year ago, Pinterest was virtually unheard of, Google+ was still being developed and Instagram wasn’t worth $1 billion. If you’re using all of these channels to promote your brand, while still maintaining your presence on Facebook, Twitter and YouTube, you’re probably [...]
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Yes, I am aware that the title of this article is not grammatically correct, but I needed to grab your attention. For too long now, social media has been treated by many as a “new form” of traditional media. Well, it’s time to get this notion out of your head. When the term “social media” [...]
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You’ve probably heard of the 80/20 rule (or Pareto principle) before. If not, here’s a quick overview from Wikipedia: The Pareto principle … states that, for many events, roughly 80% of the effects come from 20% of the causes. Guess what? This rule can be used to your advantage within your social media marketing campaign. [...]
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Yes, I said forget about reputation management. It’s a bold statement for sure, especially since many businesses make it their sole purpose to “manage” your online reputation. So then, what is this article all about? Well, I want to give you something to think about. I want to share with you my opinion on reputation management [...]
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