We all know that the content of a blog post is the most important element of all, so I’m not even going to mention content in this article. Instead, I want to focus on the other elements that go into a blog post that encourage readers to stay on a site longer and share what [...]
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As a social media marketer, I sometimes find myself interacting almost entirely with other social media marketers online. Throughout the week I’m reading other marketing blogs, writing about social media marketing topics, checking in with folks in the industry on Twitter, Facebook and LinkedIn and sharing stories that are related to this field. While this [...]
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How do I get more likes? How do I get more followers? I am asked these questions all the time and usually I just respond with some of the tips I’ve written about in detail on this blog. I suggest sharing more content, creating more dynamic content such as images and videos, encouraging engagement, connecting with others [...]
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We often forget about the one thing that makes blogging different than just writing an article. Blogging is meant for engagement. In other words, the vast majority of blogs give users the ability to leave comments for a reason. Without such interaction, why even bother? Have you ever heard people talk about blogs and social [...]
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These days, it’s easier than ever to have a 24/7 social media presence on a multitude of channels. With tools such as Hootsuite, Triberr and Buffer, we can pretty much schedule our social content well into the future. Now, even Facebook allows us to schedule posts on Facebook Pages! Basically, we’re able to achieve top-of-mind [...]
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Writing regularly on a blog and tweeting regularly go together like peas and carrots. Obviously, Twitter is a great tool for getting your blog articles found, read and shared. It’s great for content distribution. But did you know that Twitter is also a great place to refine your blogging skills? Here are 9 ways Twitter [...]
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It’s very easy to get caught up in the social media numbers game. You know the game, right? The one where our perceived success or failure is driven by the number of likes or followers we have. We sometimes get into the mindset that these rather arbitrary numbers actually mean something on their own. Guess what? [...]
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One of the most important things about social media is that it is meant to create a dialog. Old media was almost the exact opposite; You were presented with a message and expected to take a specific action. That was it. There was no talking back or sharing. But that’s why it is called old [...]
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Why are YOU on Facebook? I’m not talking about your business page, but your personal profile. Why do you visit the site everyday? Is it to stare at the advertisements in the side column? Is it to see what folks are selling? Is it to buy something right now? No, of course not. Chances are, you’re [...]
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LinkedIn and their network of over 161 million professionals (at the time of this writing) can be one of your strongest tools when it comes to social media marketing. However, a vast number of LinkedIn members are not taking full advantage of their network. They are signing up, filling out part of their profile, adding [...]
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