Let’s face it; chances are you probably want to get more exposure online. Maybe you’re already churning out content on a regular basis, but you’re looking for something else to boost your marketing campaign. Well, why not become a celebrity in your niche? This means going above and beyond great content; it means following through [...]
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Many folks who are new to social media marketing tend to think that having control over their social content is key. Well, guess what? You’ll never have control. Those who engage with you will. What you can do instead is have some significant degree of influence over the conversation that is already happening online. It that sense, while you [...]
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I’m going to try something new. Instead of a wordy article, let’s simplify things a little bit. Here’s a list I put together with 30 tips you can use to get in the right social media marketing mindset, in no particular order. Click on any tip to share it on Twitter. Enjoy! Buying attention never [...]
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Have you been looking for the “perfect” social media plan? Or, do you think you’ve already found it? Well, that might actually hurt your social media marketing campaign more than it actually helps. Think of it like this: If social media is meant to be a communications and engagement tool, then we should treat it [...]
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These days we are so apt to push out content, that we often forget to actually listen to our fans and followers. One of the biggest mistakes we can make with our social media campaigns is to use these platforms as a broadcast tool rather than an engagement tool. Make sure you go back and [...]
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We frequently get asked the following: “How can someone know what to blog about or what to post on social networks?” The answer is simple. Find out who your ideal audience is and tailor your message to fit their needs. What I mean by this is that you as a content creator need to give your audience what they [...]
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If you’re truly interested in standing out from the rest of the static, your social media campaign should consist of a healthy balance of original content and curated content. If you’re not directly selling something, think about how you add value for your audience. You can either create content for your audience, or share content created by others. [...]
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Say goodbye to the days where great meta tags, keyword-stuffed content and a few quality backlinks were all you needed to rank well on Google. Those days are gone, thanks to the phenomenal impact social media has had on the way we interact online. Folks are starting to realize that it is often better to [...]
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We’ve all heard it. Content is KING! But why do so many marketing folks say that, as if it were their mantra for success? Well, because it’s just that darn important. Let’s say you’re trying to launch a new product online. You have a shiny new website, your analytics software is in place and you [...]
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Remember the old commercials for those rotisserie ovens, where the catchphrase was to simply “set it and forget it?” Well, some folks still seem to have the “set it and forget it” mentality when it comes to marketing their brand through social media. You know what I’m talking about. How many blogs have you seen with just [...]
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