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5 Reasons Social Media Keeps Us Young

by Chris Naff on January 12, 2014

5 Reasons Social Media Keeps Us Young

As a kid, I could not wait to grow up. As an adult, I wish I was still a kid sometimes. Funny how that works, right? I am no psychologist, but I think that is called wanting what you do not have. Are you in that position? Well, I have some good news. In just [...]

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Be a Social Media Creator First and a Curator Second

by Nicholas Scalice on January 9, 2014

Be a Social Media Creator First and a Curator Second

The days of asking questions such as “Should I have a social media presence?” are over. It’s been decided. You and your brand need to be there. The conversations about your products and services are already taking place. It’s up to you whether or not you want to take part in them or leave that [...]

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Why Companies Like Applebee's Will Win the Internet in 2014

Companies who understand social media know that their strategy should be centered around consistent listening and engaging, rather than constantly pushing and selling. Far too many companies, however, have yet to play catch up to the busy, loud, and social world that is the Internet today. One, among others, however, is nailing their social media approach. And the results [...]

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The Social Media Marketing Workout

by Nicholas Scalice on January 4, 2014

The Social Media Marketing Workout

January is a month known for setting fitness goals and related resolutions for the new year. It is traditionally the busiest time for gyms and health clubs too. With all this talk of fitness in the air, I thought it would be an appropriate time to use this as an analogy for putting together a [...]

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Why Your Content is More Important Than Your Budget

by Nicholas Scalice on December 31, 2013

Why Your Content is More Important Than Your Budget

Famed social media consultant Gary Vaynerchuk likes to say, “Marketers ruin everything.” What he means by this is that by the time marketers learn how to exploit something, the rest of us have moved on to another platform. It’s a continual game of cat and mouse. Think back to email newsletters. We used to love [...]

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When Good Blogs Go Bad

by Chris Naff on December 30, 2013

When Good Blogs Go Bad

Most of us have done it, many times it is too eye catching not to. You see a controversial or compelling headline a friend on Facebook or someone you follow on Twitter has shared. You share it too. No harm done, right? I mean, how could sharing something you are interested in hurt anyone? The [...]

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Are You Putting in Enough Hours on Social Media?

by Nicholas Scalice on December 28, 2013

Are You Putting in Enough Hours on Social Media?

I’m going to sum up this blog post in one sentence and cut straight to the point: If you want real results out of your social media campaigns, you need to put in real hours. That’s it, plain and simple. There is no shortcut. You can stop reading now if you’re in a hurry. But [...]

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25 More Tweetable Social Media Marketing Tips

by Nicholas Scalice on December 24, 2013

25 More Tweetable Social Media Marketing Tips

A while back we created a list of 25 tweetable social media marketing tips. It happened to become one the most popular articles on our blog. So, without further ado, here are 25 more tweetable social media marketing tips for you to read, share, and enjoy. Happy tweeting! Make sure you’re using Google Authorship on [...]

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What We Will Tweet in 2016

by Chris Naff on December 22, 2013

What We Will Tweet in 2016

We talk a lot about disruptive technology. It’s exciting, challenging, and in a way, pretty scary. But this is the world we live in. Technology doesn’t care about trends of the past, how we did business ten years ago, or what you are comfortable with. It just keeps moving along one idea, one product, and [...]

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Why You Should Never Buy Fans or Followers

by Nicholas Scalice on December 20, 2013

Why You Should Never Buy Fans or Followers

It happens to the best of us. We’re browsing around and we see an offer to buy hundreds or thousands of Twitter followers or Facebook fans, all for just a few bucks. It’s so tempting. Who could resist? We start thinking about how much better our profile will look with those inflated numbers. Oh, the [...]

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