A few years back many companies were extremely skeptical about social media. They saw it at just a fad or something for kids to play with. They didn’t understand the value in social media and thus many large and small brands made a conscious effort not to begin a social media campaign.
Well, guess what? In 2011, you no longer have a choice to decide whether or not your brand should be social or not. Why? Because if you don’t initiate the conversation, someone else will and most likely they won’t always be saying nice things.
You see, social media has become such a prolific part of society that fans, competitors, complainers and prospective customers alike are probably already mentioning your brand online. You cannot control that conversation and you certainly cannot remove all references about your brand from online spaces, so therefore the only choice you’re left with is whether or not you’ll jump in the ring to be the gatekeeper of your good name or whether you’ll leave that task up to the competition and critics.
So if your company, organization, product, service or personal brand is not currently taking advantage of social media platforms such as Facebook, Twitter, YouTube, LinkedIn and others, you should seriously consider getting started. Become the web evangelist of your brand and share the good news with everyone you meet. Show that you can be responsive to criticism in a positive way. Work hard to make your fans feel like they a valued part of your inner circle.
In the end, what have you got to lose? By engaging your customers online, you’ll be opening up a whole new line of conversation and you’ll also be able to monitor what others have said about your brand. You’ve worked hard to maintain your reputation in the offline world, so make sure you do the same in the online world. Now is the time, because the lines between both worlds are becoming blurred and before we know it, it’ll be one and the same.
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