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Social Media is All About Value

by Nicholas Scalice on May 25, 2011

Social Media is All About Value

So many social media campaigns operate with the flawed notion that people will flock to your pages just because they want to connect with your brand for the heck of it. It is as if your branding, logo and advertising copy will attract followers like a magnetic force, much like moths to a lightbulb.

Well, guess what? Chances are, if people aren’t already wearing your brand on their shirt or placing a sticker of your logo on their car, then they probably don’t really care about following you just for the heck of it. This doesn’t mean you can’t attract a loyal fanbase through social media channels; it just means that you’re going to have to work for it.

Wait a minute, did you just say work? I thought social media was supposed to be easy! If you’re looking for a loyal fanbase to support your brand, you’ll have to do one thing and do it extremely well. Get in the habit of providing a value incentive. Yes, that’s it. Simply offer something that your potential fans and followers want, be it insight on a certain subject, advice, financial incentives, chances to win, games to play, people to connect with and so on. To keep from repeating yourself, use a variety of media to accomplish this, including text, video, audio, photos and more.

If you provide some type of valuable content on a daily basis, you’ll give people a definitive reason for wanting to connect with your brand. To keep them coming back and to make your brand even more social, engage with your fans and followers as much as possible.

Remember, social media is not a one-way street; it is an ongoing conversation. So provide valuable content to attract a crowd and then engage that crowd as often and as naturally as possible. If you can do these things with disciplined consistency, you’ll be well on your way to leveraging the full potential of social media for your brand.

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Nicholas Scalice

Founder at FastBlink
A native of Boca Raton, Florida, Nicholas founded FastBlink in 2009. He has a diverse background in direct sales, affiliate marketing, domain name investing and content marketing.

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{ 2 comments… read them below or add one }

Bruce July 25, 2011 at 6:37 pm

It is as simple as when people like your product they will definitely share it to others. I do that a lot most especially to a company that is available on one of the social media site. It is much easier to share the good news.

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Jenie July 25, 2011 at 6:39 pm

If your product or site provides excellent customer service they you will really see an increase. Social media can make or break your image. So I always make sure they will be very happy with the product.

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