These days we are so apt to push out content, that we often forget to actually listen to our fans and followers. One of the biggest mistakes we can make with our social media campaigns is to use these platforms as a broadcast tool rather than an engagement tool.
Make sure you go back and read that last sentence again, because it is that important! Social media is not a one-way messaging system. Don’t use it like that unless you want to talk to yourself all day long.
Your audience is looking for opportunities to reach out to you and they are giving you the opportunity to reach out to them.
Whatever you do, make sure you’re listening and responding rather than merely blurting out one new sales pitch after another.
Listening means paying attention to what people are saying about you brand, but that’s not where it stops. You also need to monitor the general chatter about your industry or niche. Often, you’ll find the best conversations can start there.
Again, it all comes down to authenticity. People can sense whether or not your campaign is authentic in the blink of an eye. That could mean all the difference between creating a large following and getting lost in the noise.
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