You might be the greatest writer in the world when it comes to talking about your products, services or industry, but that won’t generate much traffic if your content doesn’t get in front of people. Writing is a skill, but so is marketing and promoting your written work.
For pretty much every successful blogger, success has been achieved through a balance of great content in the right format, which was then spread around the web through a great marketing campaign.
Some social media folks even stress that content promotion is exponentially more important than content creation. I have heard all types of formulas based around this idea. Recently, at a social media marketing seminar, a speaker recommended that for every one hour you spend creating content, you should spend eight hours promoting it online.
Personally, I think this is a bit much, especially as more and more of our content promotion strategy relies on social sharing through platforms such as Facebook, Twitter and Google+.
What I would recommend is a good balance, rather than a specific set amount of time. For instance, if you’re going to invest the time into writing quality content for your blog, invest an equal amount of time promoting it online.
One simple thing you can start doing right away would be to take a single blog post, and create five to ten tweets about it. Then schedule those tweets over the next week, using a free app such as Buffer. Nothing is worse than seeing the same boring blog title and plain ole’ link being tweeted every ten minutes.
For instance, this blog post will be split into about five different tweets, each highlighting one of the main points I’ve made. In this way, I’m able to use variations of the same content in different ways in order to accomplish more with less.
Another key tactic I use on a daily basis is to seek out other blog posts written about a similar topic and add some relevant comments. Believe it or not, if you add quality comments to other popular blog posts talking about the same thing, you will usually get some traffic and interaction out of that.
Obviously, you see that there are numerous ways to promote your content other than simply submitting it to Digg, StumbleUpon and the other usual suspects. You just have to be a little more creative than most people and seize every opportunity to maximize your time.
Feel free to share any of your own unique tips in the comments section and if you found this article helpful, give it a quick “like” by clicking on the button below. Happy blogging!
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