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Instantly Make Every Blog Post More Social

by Nicholas Scalice on June 13, 2012

Instantly Make Every Blog Post More Social

We often forget about the one thing that makes blogging different than just writing an article. Blogging is meant for engagement. In other words, the vast majority of blogs give users the ability to leave comments for a reason. Without such interaction, why even bother?

Have you ever heard people talk about blogs and social media, as if they are in two completely different hemispheres? Adam Singer explains, “Blogs are social media.” I fully agree!

Since blogs are social by nature, anything you can do to make each and every blog post more social will only help you. One thing you could do to increase your readership and level of interaction is to mention other folks in every blog post you publish.

For instance, if you’re writing about the latest changes to Facebook, see what others are saying about it online, on blogs, on Twitter and anywhere else. Then, give them a mention (with an appropriate link) if you feel it would add value to your article. By doing this, you’re accomplishing several things.

First, you’re recognizing the work of others, who will definitely appreciate it. Look at it from another perspective for a minute. If you just found out that someone quoted and linked back to to your content, wouldn’t you be thankful? You might even end up engaging with them through the comments section of that post, on twitter or elsewhere.

Moreover, you’re more likely to share their blog post with your friends and followers since it mentions you. Yes, that sounds egotistical, but a lot of social behavior is driven by egotistical behavior. As Aaron Balick argues, “If we think of the ego as an estate agent, its three most important needs are “recognition, recognition, recognition.” When we think about social networking, we can see how well it is created in the service of recognition.”

Also, you’re delivering something of value to your audience from an outside source. This shows that your blog is not all about you, your thoughts and your website. That’s what being authentic is all about. Authenticity is partially built through what we share.

Barrie Davenport takes this idea one step further and suggests writing tribute posts every now and then:

This is a post where you mention several other larger bloggers in your niche, perhaps quoting from their blogs or linking to a particular post. Or you could pick a particular topic and find bloggers who write about that topic well. For example, you could write a post called Perspectives on Self-Esteem from Ten Top Bloggers. Then you might get quotes from each of the bloggers.

And if you’re wondering how folks will know that you’ve included them in your blog post, you could always tweet a link and and mention everyone who you’ve quoted. Here’s what I did for the blog post you’re reading right now:

Of course, always keep copyright and fair use considerations in mind when mentioning the work of others. As Susan Gunelius tells us, “Providing attribution and a link back to the source is often enough to satisfy another blogger as long as you don’t copy their content at length verbatim.” Always give credit where credit is due!

Whatever approach you take, it doesn’t hurt to mention others in your blog posts. You have everything to gain and nothing to lose. Give it a try and let me know how it goes!

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Nicholas Scalice

Founder at FastBlink
A native of Boca Raton, Florida, Nicholas founded FastBlink in 2009. He has a diverse background in direct sales, affiliate marketing, domain name investing and content marketing.

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{ 5 comments… read them below or add one }

Christina Carson (@CarsonCanada) June 17, 2012 at 9:22 pm

As obvious as it sounds to say blogs are characterized by engagement, I missed that. As a writer, I have been thinking in terms of connecting through story and calling that engagement, but that doesn’t, I see now, automatically elicit responses. I can see how it would work with “how to” pieces, but with the more creative pieces require something I haven’t quite figured out. Suggestions are most welcome.

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Nicholas Scalice June 18, 2012 at 3:11 pm

Christina, thanks for the comments! You’re exactly right; This technique is a lot easier to implement when writing how-to pieces. However, with some tweaking, it can work with your type of blogging as well. I checked out your site (very nice!) and I see numerous places you can tie in some shout-outs, quotes and references to others. You’ve done it quite well with your post titled “The Books That Live Forever.” You mentioned an author, and what I usually would do in that case would be to search for their website or Twitter profile and then link their name to that page, while also giving them a mention on Twitter. Let me know how it goes!

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Paul Shirey June 18, 2012 at 11:18 pm

You should try out Triberr, that’s what I use to bring more traffic to my blog. I also use the Triberr comment system

Some would argue that Social Media killed blogs, I believe that to be true. Bloggers need to stick together and support each other, as you said in this post.

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Nicholas Scalice June 19, 2012 at 12:01 pm

Paul, I recently found out about Triberr and I love it! It has helped me find great content and share my blog posts as well. I haven’t tried the comment system yet.

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Amber-Lee (@AlaskaChickBlog) June 29, 2012 at 5:18 pm

I really DO understand this, but I am still confused. I began online Jan. of 2011 for our business, learned at the knees of folks like you, and found a huge wonderful world.

Then, as I learned, I understood that my blog wasn’t the point~ the business is the point. BUT!

So, if I am writing to interest folks who don’t even know we exist…. and I am focusing only on what we are and do…I guess I am confused.

The Social I found~ of course had nothing to do with our business. After more than a year and a half, I am still looking for a similar business doing it the “right” way to learn from and mimic.

I thought Triberr would be a great asset, but I am out of my element there as well. The folks I have found are human…that is about all of the similarities between our business I have found.

Can you offer any insight? I would love to make this work as it should. I want to do a good, even fantastic job for our company.
~Thank you for writing this.
(P.S. I found you on Triberr!)

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