Why You Should Reach Beyond Your Network

by Nicholas Scalice on June 21, 2012

Why You Should Reach Beyond Your Network

As a social media marketer, I sometimes find myself interacting almost entirely with other social media marketers online. Throughout the week I’m reading other marketing blogs, writing about social media marketing topics, checking in with folks in the industry on Twitter, Facebook and LinkedIn and sharing stories that are related to this field.

While this is great for sharing thoughts with like-minded individuals, it can be extremely limiting as well. In that respect, I want to urge you to get out and start networking beyond your field or industry or niche on a daily basis. Don’t box yourself in, so that the only people you’re engaging with are similar to you.

Why? Well, social media is all about making connections. As Lori McNee argues, “Not only can I attract my own niche readers, but I can appeal to multiple audience profiles while staying true to my target audience.” Lori wrote this back in 2009. Now, more than ever it is important to break out of our niche and appeal to multiple audience profiles.

Of course, some of you might be thinking that your topic or industry or niche won’t be of interest to outsiders. Let’s say for instance that you tweet and blog about social media marketing (like I do). If you’re not a marketer already, why would you care about any of this?

That’s why it is important to write about broad topics every now and then and even go completely off topic if you can. This allows you to appeal to a wider audience, while showing a different, fun and personal side to your work.

Furthermore, Lisa Shaughnessy reminds us that “Communicating only with people in your own field can close you off from meeting people who can give a new perspective or even someone to collaborate with down the road.” As she puts it, you should expand your horizons.

So as you craft your social media strategy, try to factor in how you’ll reach beyond your network. Talk about current events, broad industry trends, funny stories and industries that are related to yours. Comment on a diverse range of blog articles. Like and follow people and pages that don’t exactly pertain to what you do.

These tips will only help you gain new followers, while increasing the likelyhood that your content will be shared beyond your circle. Oh, and you just might learn some interesting things and make a few new friends along the way. Good luck!

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Nicholas Scalice

Founder at FastBlink
A native of Boca Raton, Florida, Nicholas founded FastBlink in 2009. He has a diverse background in direct sales, affiliate marketing, domain name investing and content marketing.

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{ 5 comments… read them below or add one }

Lisa June 21, 2012 at 9:51 pm

Hi Nicholas,

Thanks again for the mention and link to my post.

Great post – sometimes people stay in their comfort zones far too long. It’s hard to get new ideas when you’re in an echo chamber :).

I think people want to diversify in their topics or the people with whom they meet, but aren’t sure how. Your post gave some great tips on how to do it sensibly.

Side note:
Great idea to link to others’ posts as often as you do. After reading your post “Instantly Make Every Blog Post More Social” I totally got it – brilliant!


Nicholas Scalice June 27, 2012 at 4:14 pm

Thanks for reading, Lisa! Yes, it’s all about stepping outside of our comfort zones if we wish to increase site traffic. Great blog by the way!


Ari Herzog June 22, 2012 at 10:53 pm

Cheers. Your goal, thus, should be to spark new voices to find their way here – and comment and share.

How’d I do?


Nicholas Scalice June 27, 2012 at 4:15 pm

You hit the nail on the head, Ari!


Abel Pardo August 15, 2012 at 8:14 am

Very good post, that talks a lot about what really matters; not to stand up, but having good feelings, look beyond and don’t close yourself into your buble.

Thanks for sharing!!!


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