Contrary to popular belief, social media is not an instant fix solution for every brand under the sun. Social marketing takes time and with that come certain milestones that need to take place prior to the launch of your campaign. In this article, I will cover seven reasons why your brand might not be ready for social [...]
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Many folks who are new to social media marketing tend to think that having control over their social content is key. Well, guess what? You’ll never have control. Those who engage with you will. What you can do instead is have some significant degree of influence over the conversation that is already happening online. It that sense, while you [...]
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Quick! You only have thirty seconds to convince someone that they should follow you on Twitter, or like your page on Facebook. What would you say? It’s not so easy to come up with an answer to this question, yet it is such an important part of social media marketing. I see this being overlooked [...]
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