If you’ve ever tried to learn social media marketing best practices, you’ve no doubt come across folks who claim to have found the “easy way” to social media success. Well, be aware that there is no easy way when it comes to marketing of any sort. There is only the right way and the wrong [...]
Read More
Some social media marketing campaigns just look too much like old-school traditional marketing campaigns and that’s a problem. Overzealous sales pitches have a way of creeping into the picture, which leads to more people clicking that unfollow or unlike or unsubscribe button. This stems from the fact that many folks (and companies too) are still using social media [...]
Read More
What does it mean to be authentic? If we look it up in the dictionary, we’ll find definitions such as these: “True to one’s own personality, spirit, or character” “Conforming to reality and therefore worthy of trust, reliance, or belief” “Not false or copied” This may be simple enough to understand from a theoretical standpoint, but how do [...]
Read More
You’ve probably heard of the 80/20 rule (or Pareto principle) before. If not, here’s a quick overview from Wikipedia: The Pareto principle … states that, for many events, roughly 80% of the effects come from 20% of the causes. Guess what? This rule can be used to your advantage within your social media marketing campaign. [...]
Read More
Let’s face it; chances are you probably want to get more exposure online. Maybe you’re already churning out content on a regular basis, but you’re looking for something else to boost your marketing campaign. Well, why not become a celebrity in your niche? This means going above and beyond great content; it means following through [...]
Read More
I’m going to try something new. Instead of a wordy article, let’s simplify things a little bit. Here’s a list I put together with 30 tips you can use to get in the right social media marketing mindset, in no particular order. Click on any tip to share it on Twitter. Enjoy! Buying attention never [...]
Read More
Have you been looking for the “perfect” social media plan? Or, do you think you’ve already found it? Well, that might actually hurt your social media marketing campaign more than it actually helps. Think of it like this: If social media is meant to be a communications and engagement tool, then we should treat it [...]
Read More
We’ve all heard it. Content is KING! But why do so many marketing folks say that, as if it were their mantra for success? Well, because it’s just that darn important. Let’s say you’re trying to launch a new product online. You have a shiny new website, your analytics software is in place and you [...]
Read More
Remember the old commercials for those rotisserie ovens, where the catchphrase was to simply “set it and forget it?” Well, some folks still seem to have the “set it and forget it” mentality when it comes to marketing their brand through social media. You know what I’m talking about. How many blogs have you seen with just [...]
Read More
