If you’re truly interested in standing out from the rest of the static, your social media campaign should consist of a healthy balance of original content and curated content. If you’re not directly selling something, think about how you add value for your audience. You can either create content for your audience, or share content created by others. [...]
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According to Wikipedia, “Engagement [in the marketing sense] measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, or other experience.” So when you hear the mantra that social media campaigns need to be engaging, what does this require you to do? You already know [...]
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So many social media campaigns operate with the flawed notion that people will flock to your pages just because they want to connect with your brand for the heck of it. It is as if your branding, logo and advertising copy will attract followers like a magnetic force, much like moths to a lightbulb. Well, [...]
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One of the most important traits of a superb search engine optimization (SEO) job is a sense of discipline. You see, many SEO firms these days are looking for a quick buck with minimal effort. They’ll try to sell you a “set it and forget it” solution with claims that sound a little too good [...]
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