Contrary to popular belief, social media is not an instant fix solution for every brand under the sun. Social marketing takes time and with that come certain milestones that need to take place prior to the launch of your campaign. In this article, I will cover seven reasons why your brand might not be ready for social [...]
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Yes, I am aware that the title of this article is not grammatically correct, but I needed to grab your attention. For too long now, social media has been treated by many as a “new form” of traditional media. Well, it’s time to get this notion out of your head. When the term “social media” [...]
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What is the only thing worse than not having a social media presence for your brand? Having a social media presence and not engaging with and responding to your audience. I call this empty room marketing, as your audience is pretty much stuck in an empty room, devoid of any type of two-way brand interaction. Nevertheless, this is [...]
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Have you ever watched television with the remote in one hand and your smartphone in the other? Come on, you know you’ve done this. Maybe you’ve even tweeted during an episode of your favorite show. If you’re a real social media fanatic, then you’re probably familiar with GetGlue and IntoNow. GetGlue is a social network for entertainment. You [...]
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Okay, so you probably read the headline of this article and wondered what the heck it meant. Rest assured, there is some logic to my madness. First, some background details are needed. As you all know, Facebook’s Like Button has become a ubiquitous part of social media marketing. Brands are jumping over each other to [...]
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Let’s face it; chances are you probably want to get more exposure online. Maybe you’re already churning out content on a regular basis, but you’re looking for something else to boost your marketing campaign. Well, why not become a celebrity in your niche? This means going above and beyond great content; it means following through [...]
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I’m going to try something new. Instead of a wordy article, let’s simplify things a little bit. Here’s a list I put together with 30 tips you can use to get in the right social media marketing mindset, in no particular order. Click on any tip to share it on Twitter. Enjoy! Buying attention never [...]
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Have you been looking for the “perfect” social media plan? Or, do you think you’ve already found it? Well, that might actually hurt your social media marketing campaign more than it actually helps. Think of it like this: If social media is meant to be a communications and engagement tool, then we should treat it [...]
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Is it just me, or has Twitter become oversaturated with links? What happened to the good old days where the substance of your message was what you said, rather than what you pointed at? I call this the “Overlinkification of Twitter.” Yes, I know that’s not a real word, but it gets the point across. Too many [...]
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According to Wikipedia, “Engagement [in the marketing sense] measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, or other experience.” So when you hear the mantra that social media campaigns need to be engaging, what does this require you to do? You already know [...]
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