Text is quickly becoming a secondary avenue for social sharing. Images are taking its place. Just look at the most popular social phenomenons of recent months. Pinterest now drives more referral traffic to blogs than Twitter. Intsagram is all about images and they just got snapped up by Facebook for $1 billion. Reddit (which is [...]
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Social media can be overwhelming. Just look at how much the field has changed in the last year alone. A year ago, Pinterest was virtually unheard of, Google+ was still being developed and Instagram wasn’t worth $1 billion. If you’re using all of these channels to promote your brand, while still maintaining your presence on Facebook, Twitter and YouTube, you’re probably [...]
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You might be the greatest writer in the world when it comes to talking about your products, services or industry, but that won’t generate much traffic if your content doesn’t get in front of people. Writing is a skill, but so is marketing and promoting your written work. For pretty much every successful blogger, success [...]
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If you’re truly interested in standing out from the rest of the static, your social media campaign should consist of a healthy balance of original content and curated content. If you’re not directly selling something, think about how you add value for your audience. You can either create content for your audience, or share content created by others. [...]
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Say goodbye to the days where great meta tags, keyword-stuffed content and a few quality backlinks were all you needed to rank well on Google. Those days are gone, thanks to the phenomenal impact social media has had on the way we interact online. Folks are starting to realize that it is often better to [...]
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Even if you haven’t implemented it on your website, you’ve probably heard of Facebook’s Open Graph protocol. If not, here’s a brief description from the folks who built it: The Open Graph protocol enables you to integrate your pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream [...]
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If 2011 was Facebook’s year, I’m betting that in 2012 the spotlight will shine on Google+. Why, you ask? Well, take their (unofficial) growth statistics for example. As reported by Paul Allen, Google+ is adding approximately 625,000 new users per day! Allen is also predicting that the network will reach over 400 million members by the [...]
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As you can probably imagine, the default setting on your Facebook news feed only displays what Facebook thinks you’ll find most relevant. How do they do this? Through a rather complex algorithm which they call EdgeRank. The name sounds familiar to Google’s PageRank algorithm, which Google uses to deliver the most relevant search results based [...]
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Social networks are not sales platforms. At least not in the traditional sense. Rather, social networks can help you build relationships with current and potential clients, but only if you’re sending the correct message. Nobody likes sales pitches. Even less appealing is a blatant sales pitch in a tweet or a Facebook message. Most people use Facebook, Twitter, Google+ [...]
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A year ago, the thought of Facebook being challenged by a new social network in any real sense of the word was an almost crazy idea. How could you possibly go against the social networking behemoth with over 750 million active users? Talk about an unfair advantage, well that would be an understatement. Unless of course, you completely [...]
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