Some social media marketing campaigns just look too much like old-school traditional marketing campaigns and that’s a problem. Overzealous sales pitches have a way of creeping into the picture, which leads to more people clicking that unfollow or unlike or unsubscribe button. This stems from the fact that many folks (and companies too) are still using social media [...]
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In recent years there have been tons of buzzwords zipping around the blogosphere regarding social media strategy. The experts and “social media gurus” tell you to focus on social media content that is sticky, targeted, personal, value-driven and shareable. Well, above all else, your social media campaign needs to be cohesive. It is far too easy to [...]
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A few years back many companies were extremely skeptical about social media. They saw it at just a fad or something for kids to play with. They didn’t understand the value in social media and thus many large and small brands made a conscious effort not to begin a social media campaign. Well, guess what? [...]
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