by Nicholas Scalice on February 19, 2012
Many folks who are new to social media marketing tend to think that having control over their social content is key. Well, guess what? You’ll never have control. Those who engage with you will. What you can do instead is have some significant degree of influence over the conversation that is already happening online. It that sense, while you [...]
Read More
by Nicholas Scalice on May 13, 2011
A few years back many companies were extremely skeptical about social media. They saw it at just a fad or something for kids to play with. They didn’t understand the value in social media and thus many large and small brands made a conscious effort not to begin a social media campaign. Well, guess what? [...]
Read More
