Twitter is filled with spam. We’re all aware of that fact. Yet, there is value in the real-time conversations people are having over there, in between the spam, the affiliate links and the sales pitches. However, one thing that really irritates me (and many other Twitter users) is the notion of the automated direct message [...]
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Text is quickly becoming a secondary avenue for social sharing. Images are taking its place. Just look at the most popular social phenomenons of recent months. Pinterest now drives more referral traffic to blogs than Twitter. Intsagram is all about images and they just got snapped up by Facebook for $1 billion. Reddit (which is [...]
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Social media can be overwhelming. Just look at how much the field has changed in the last year alone. A year ago, Pinterest was virtually unheard of, Google+ was still being developed and Instagram wasn’t worth $1 billion. If you’re using all of these channels to promote your brand, while still maintaining your presence on Facebook, Twitter and YouTube, you’re probably [...]
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You’ve probably heard of the 80/20 rule (or Pareto principle) before. If not, here’s a quick overview from Wikipedia: The Pareto principle … states that, for many events, roughly 80% of the effects come from 20% of the causes. Guess what? This rule can be used to your advantage within your social media marketing campaign. [...]
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What is the only thing worse than not having a social media presence for your brand? Having a social media presence and not engaging with and responding to your audience. I call this empty room marketing, as your audience is pretty much stuck in an empty room, devoid of any type of two-way brand interaction. Nevertheless, this is [...]
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You might be the greatest writer in the world when it comes to talking about your products, services or industry, but that won’t generate much traffic if your content doesn’t get in front of people. Writing is a skill, but so is marketing and promoting your written work. For pretty much every successful blogger, success [...]
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Have you ever watched television with the remote in one hand and your smartphone in the other? Come on, you know you’ve done this. Maybe you’ve even tweeted during an episode of your favorite show. If you’re a real social media fanatic, then you’re probably familiar with GetGlue and IntoNow. GetGlue is a social network for entertainment. You [...]
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We frequently get asked the following: “How can someone know what to blog about or what to post on social networks?” The answer is simple. Find out who your ideal audience is and tailor your message to fit their needs. What I mean by this is that you as a content creator need to give your audience what they [...]
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If you’re truly interested in standing out from the rest of the static, your social media campaign should consist of a healthy balance of original content and curated content. If you’re not directly selling something, think about how you add value for your audience. You can either create content for your audience, or share content created by others. [...]
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Say goodbye to the days where great meta tags, keyword-stuffed content and a few quality backlinks were all you needed to rank well on Google. Those days are gone, thanks to the phenomenal impact social media has had on the way we interact online. Folks are starting to realize that it is often better to [...]
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