Okay, so you probably read the headline of this article and wondered what the heck it meant. Rest assured, there is some logic to my madness. First, some background details are needed.
As you all know, Facebook’s Like Button has become a ubiquitous part of social media marketing. Brands are jumping over each other to get the most likes, both on their Facebook pages, on their posts and on on their own websites.
Because of this, many marketers have asked, “How can I get more people to like our page/post/website/widget?” What I’m about to do is give you a quick tip that answers this question.
It’s simple; if you want people to like something, you need two things:
1. Quality content that is likable and likable
2. A call to action that evokes engagement
Let’s look at these requirements in a little more detail.
First of all, people don’t want to simply like something for the heck of it, nor will they do it just because you asked. Clicking the Facebook Like Button is similar to offering a tip for a job well done. It is also a way for people to share what they really care about. Therefore, the content must be great in the first place if you’re hoping to get a positive outpouring of social engagement.
Secondly, you can have the best content in the world, but people need to be reminded of what you want them to do with it. This is where the call to action comes into play. If you’re not already familiar with the term, a call to action is simply a phrase that urges the reader to take a desired action, whether that be to buy a product, sign up for something, or click a like button for example.
So if you take away just one thing from my article it should be this: If you want your audience to start liking more of your content through Facebook, you need to use a call to action from time to time. How should you do this? A perfect way to word it would be to say something to the effect of, “Like this if you [insert reaction here].”
You see, social media is kinda like old fashioned sales in a few ways, this being one of them. If you want to make the sale, you have to ask for the order. In this case, if you want people to like something, you have to give them something that is likable and then ask them to do it. Maybe not all the time, but enough so that the message sticks.
Sounds simple enough, right? Give it a try and let me know how your engagement increases.
And of course, please like this article if you found it interesting. Oh, the irony!