One of the most important traits of a superb search engine optimization (SEO) job is a sense of discipline. You see, many SEO firms these days are looking for a quick buck with minimal effort. They’ll try to sell you a “set it and forget it” solution with claims that sound a little too good to be true. You’ve probably seen such advertisements before, offering thousands of “quality links” for one flat rate with immediate results. While such efforts might offer a quick boost in your ranking on Google, Bing and other search engines, don’t expect it to last.
Buy why can’t it be that easy? Why can’t I just buy all the inbound links I need and be done with the whole SEO thing? Because legitimate SEO takes time and effort. Many SEO experts would agree that having great content that is popular and relevant is the key to outstanding search engine rankings. It sounds simple when stated like that, but the truth of the matter is that generating such content is hard work. Most people who don’t understand SEO but want to improve their rankings would rather find an easier approach.
Well, the best rankings need to be earned the hard way if they are to last and even then, it requires a continuous effort to maintain such rankings. Just like food, good content has an expiration date at which point it is neither popular nor relevant. So our advice to you is simple; don’t take the easy way out and settle for a quick boost in rankings that can’t be sustained. Instead, invest your time and effort in a process that will work for the long term, based around having darn good content that people actually care about. If you do that, the inbound links and traffic will come naturally. You won’t have to feel like you’re cheating the system. You’re simply playing by the rules and for that you will be rewarded.