Search Engine Optimization (SEO) can be very complex or very simple, depending on how you look at it. At the end of the day however, the goal remains the same: You want to boost the organic ranking of your website in major search engines such as Google and Bing.
Our approach to SEO keeps this goal in mind through everything we do. Furthermore, we view SEO as essentially coming down to two things: Relivance and athority.
Relevance: Your content needs to be extremely relevant to the keyword terms of the search query in order to rank high on the results page. Relevance is based upon a number of factors, but a large part of it is tied to the content and keyword usage on your pages.
Authority: As for the other major component of SEO, if your page has relevance, then search algorithms also expect it to have authority. Search engines interpret authority through a number of means, including how many links are pointing to your page and whether these links are coming from authoritative and relevant sources.
With a keen focus on both increaseing the relivance and athority of your website through both internal and external SEO practices, we can help you achive higher organic rankings on Google, Bing and other search engines.