Have you ever watched television with the remote in one hand and your smartphone in the other? Come on, you know you’ve done this. Maybe you’ve even tweeted during an episode of your favorite show.
GetGlue is a social network for entertainment. You can check-in and rate things to discover new favorites, see what your friends are into, get stickers and win free stuff.
Similarly, IntoNow from Yahoo introduces a true TV companion experience with synchronized news headlines, in-depth sports stats, and tweets from your favorite actors.
These are just two examples of apps that are quickly changing the way we consume media, most notably television. It is no longer enough to simply watch a show and then talk about it at work the next day. Now, real-time shared social experiences are taking place while the show is airing.
Twitter probably had the most impact in making the idea of shared social experiences a reality, since it allows for real-time communication across continents. Certain television networks and shows are catching on to this trend and they’re promoting a particular hashtag during the program.
For instance, AMC’s The Walking Dead promotes their official hashtag, #WalkingDead, several times during each episode. If you do a quick Twitter search for this tag during the episode, you’ll see a seemingly endless feed of comments about every little thing that happens, in real-time. Some fans are really into this.
Shared social experiences are something relatively new, and they’re certainly going to play a larger role in how media is consumed in the years ahead. At the very least, allow this new behavior to be something that you’re constantly aware of when creating social content. It is changing the game yet again and this is just the beginning.