When it comes to social media marketing and search engine optimization, one thing is certain. You absolutely must publish engaging and relevant content on a consistent basis. It needs to become a habit. So then the challenge becomes actually producing the content. Creating a steady stream of blog posts, articles and tweets is not as easy as it sounds, even if you are considered to be an expert in your field. It can be quite tedious and time-consuming. But you must produce content. There really isn’t an easy way out.
But wait, there’s hope! Video content is fantastic in terms of social media value and it is much easier for many people to produce than text-based blog posts. Oh, and don’t worry about not having professional video recording equipment. Work with what you have, whether it is a Flip camera or an iPhone or whatever. Believe it or not, by not having an unrefined look to your video blogs, you’re actually adding a sense of authenticity that is often lost with too much production value. Besides, at the end of the day, the content of your video is what matters. Everything else is secondary.
So what about the power of video content over text content? Well, as social media legend Robert Scoble puts it, “Text is easier to consume. Easier to search. All that stuff. But here, let’s try something. You take 1,000 words to explain to me what the next game from EA looks like. I’ll do it in a minute or two of video. The video will beat your blog every time. Every time!”
So while text still has its place, video is shifting things around quite a bit. As we move into a world where consuming video on mobile devices is becoming more and more common, don’t be surprised if you see a surge in this type of content in the next few years. If you take nothing else away from this post however, remember this: Text has its place. You need good keyword-rich blog posts for your SEO strategy. Just don’t let that be the only thing you do. Add some video into your mix. You and your followers will appreciate the variety.