The advertising and selling of real estate is not what it used to be. Today, realtors across the country have incorporated Internet marketing techniques into their traditional marketing strategy. Online video sites like YouTube have exploded in recent years to become one of the more exciting and effective means of marketing homes to more potential clients than ever before.
The value of using video content for real estate marketing cannot be understated. Showing potential clients homes on the market and the surrounding communities through video is far more effective than simply sharing written information.
If you are not Internet savvy already, it’s best to familiarize yourself with the basic video and messaging tools that you will need to help you take advantage of this growing marketing strategy.
You will obviously need to have a good quality digital camera. It doesn’t have to be the really expensive kind, because after all, you’re videos are not meant for a theatrical release. But it does need to deliver good HD picture quality; it doesn’t help you sell your real estate brand if the video is blurry.
Then, I would recommend that you learn the basic functions of the camera and take some practice videos to see what you are doing. Whenever you are shooting video, keep the camera steady and get as close to your subject as you can without using the zoom feature. Zooming while shooting increases the shakiness of the video and can be distracting.
Now that you know how to shoot video, you will need to familiarize yourself the with Internet basics such as how to upload your video and how to utilizing blogs and popular social sites like Facebook in order to share it.
Next, do a video preview of the property. It doesn’t have to be long, perhaps only a minute or so. Be sure to show the basics like the front, back and any feature you feel is worth promoting. Then upload that video to your blog and post a paragraph or two about the property.
Getting testimonials from clients can be a powerful tool in selling the property. Be sure your subjects are in good light; preferably outdoors on a sunny day, and let them describe the property. Afterwards, similar to the preview, upload it to your blog. Be sure to ask your clients about the neighborhood, what makes it a special place to live, the names of great restaurants or shops nearby, how convenient the location is and other helpful questions.
Finally, remember that you’re not only selling the property, you’re selling yourself as well. Recording your own bio can be a powerful marketing tool on the Internet, but just keep it short and sweet. You want to build your personal brand here, so that you stand out from other realtors in the area.
In summary, realtors today have to stay updated with the latest trends in Internet marketing related to selling real estate and finding potential customers. The effective use of video can not only broaden your marketing approach, but it can also help you sell specific listings, generate leads and build a personal brand faster and more efficiently than ever before.