We’ve all heard it. Content is KING! But why do so many marketing folks say that, as if it were their mantra for success? Well, because it’s just that darn important.
Let’s say you’re trying to launch a new product online. You have a shiny new website, your analytics software is in place and you have your social media profiles all ready to go. Now what?
That’s where content comes in. A lot of business owners still treat the content they produce as second-rate to the products or services they sell. Why is that? Because creating outstanding content is not easy! Oh, and by the way, your content needs to be outstanding in order to compete with what else is our there.
Anyway, back to the “now what?” situation. So you’re all ready to go, but you don’t have the traffic you were expecting. Are you wondering why? You have to go out and generate that traffic. How? Produce great content!
You see, your content strategy is one of the most effective parts of your entire online marketing effort, because it effectively kills two birds with one stone.
Your website ranking in Google is largely (although not entirely) dependent on the quality, quantity, frequency and popularity of the content you publish on your website. Additionally, your social media campaign is all about generating buzz and engaging with your fans by starting conversations. How do you do this? First, you need something to talk about. Yep, it’s all about the content!
So if you’ve been wondering where to start with your online marketing efforts, you can’t go wrong by bumping up your content strategy. It will definitely help your search engine optimization (SEO) efforts and your social media marketing efforts.
The best part about focusing on content is that often, one good blog article can be taken apart in order to create three or four tweets or Facebook updates. That way you’re getting more bang for your buck on both the SEO side of things as well as the social media side of things, all from the same original content source.
So, if you’re like me and you value the importance of multitasking, start making content the focus of your online strategy and tell me how it works for you! I think you’ll be pleasantly surprised.