If you’re ever browsing the business section of a decent bookstore, one thing you’ll surely notice is the plethora of new publications on social media topics. It’s as if everyone decided to jump on the social media writers’ bandwagon and this is the result.
Having read a fair chunk of the social media books currently available, I can make a few generalized statements:
- Most authors are so busy telling you how awesome and revolutionary social media is that they hardly get around to explaining what to do with it.
- If they do get around to it, they usually concern themselves with how to use social media from a technology standpoint, rather than the strategies behind the usage. Not always, but frequently enough to cause annoyance.
- Those few authors who do get into the tactics and strategies of social media campaigns are usually all saying the same thing over and over again. Yes, we get it, CONTENT IS KING! Maybe they should think about defining “content” in more detail so that readers actually know what to produce in order to attract a loyal following. How helpful would it be if I simply told you to tweet more.? How angry would you be if you paid $24.95 for that advice and it took 200 pages to get there?
Having said all this, I’ll sometimes find a book that cuts through the fat and gets to the heart of the issue. You know, something written in an original style that doesn’t make you out to be an idiot who doesn’t know the difference between a direct message and a mention. Well, okay, maybe you don’t know the difference, but that’s not the point. The point is simple; I’d like to see more books on the topic of social media that actually contain something substantial and different from all the blabber we’ve been hearing for way too long. So far, I can count such books on one hand.
Good examples of social media books that went above and beyond my expectations include:
- Crush It! by Gary Vaynerchuk
- Socialnomics by Erik Qualman
- Trust Agents by Chris Brogan and Julien Smith
- Social BOOM! by Jeffery Gitomer
That’s just naming a few of the more memorable titles. Anyway, I hope to see more books like these, with substance rather than fluff. There is so much good information to share and so much more to learn. Oh heck, maybe I’m just over analyzing the whole deal. What do you think?