Quick! You only have thirty seconds to convince someone that they should follow you on Twitter, or like your page on Facebook. What would you say?
It’s not so easy to come up with an answer to this question, yet it is such an important part of social media marketing. I see this being overlooked time and time again, especially with marketing professionals.
Yes, it’s great that you state your credentials, where you work and what you do, but where’s the beef? What makes you and your content stand out from the pack?
Personally, if I’ve stumbled on your Twitter profile, the first thing I’ll do is read some of your recent tweets to see what type of content you publish. If it looks spammy or if it looks like an RSS feed, I’m out of there.
However, if I see something interesting, I’ll then glance at your bio near the top of the page. This is such an important part of your social media brand, because it can give a visitor the whole picture of your brand in one shot.
Your bio should be balanced. It should say something about who you are and also something about what type of content you product, or what your focus is. Spice it up and add some humor if it’s appropriate.
I know this isn’t the easiest thing to do within the limited space provided to you, but give it a shot. At the very least, make your social media bio consistent across channels as well as your website. The same can be said about your avatar.
You want users to feel like they are still in your world, regardless of whether they’re on your Facebook page, Twitter profile or blog.
In closing, think of your bio as your social media elevator pitch. It’s all you’ve got to convince someone of the value in your brand. Use it to your advantage. Be creative and have fun.
If you’d like any help constructing your social media elevator pitch, I’d be glad to offer some feedback. Best of luck!