With businesses around the world generating a ton of revenue from the web, social media marketing has become all the more important. While putting out great content and videos does win you business, many entrepreneurs are yet to perfect a formula for getting results from social media and taking their brands to the next level.
We’ve prepared a comprehensive list of proven and tested tips that you can incorporate into your online campaign for better results.
Here are 8 Great tips for getting results from social media this year:
1. Optimize Your Visual Content
Designing high quality, polished images for emails and ads is only the first step. Once you’ve captured attention, how do you drive traffic back to your landing page? This is where optimization comes in.
Make sure to attach links to all content that you put out. For instance, if you are uploading videos on YouTube, always link your landing page in the description section. In case of an image based email marketing campaign, add links to the body of text. This way, every time a user clicks on your content, they will directly view your landing page.
2. Produce Content on a Consistent Basis
One of the best ways to keep your target audience captivated is to constantly churn out content that is useful and relevant to them. Imagine publishing expert articles on how people could make money easily by trading for a month or two, and then going dry. Thousands of people who are relying on your blog to learn trading will eventually move onto another source and give them business instead.
No one is going to talk about you if you don’t show up for the party. Likewise, your company will quickly fade from the public’s memory if you are too slow to engage them.
3. Become an Authority on Facebook
Because of its extremely large user base and ongoing algorithm changes, Facebook is one of the best places to market your products and services. Simply having a page won’t cut it. You will need to put up content that will inspire, inform and entertain your audience.
This way, your campaign won’t be perceived as promotional content. You will end up being a resource in your niche. Once you’ve built up such reputation, sales and revenue will flow like there’s no tomorrow. Furthermore, try considering running a few contests and giveaways just to compete with your rivals.
4. Make Adequate Use Of LinkedIn Publisher
LinkedIn not only allows you to connect with other businesses and partners but also enables you to reach out to consumers with the Publisher tool. Regardless of your current network size, the Publisher tool can be used to expand your reach and credibility.
Publishing content on LinkedIn is also a great way to stay top-of-mind with your network. More often than not, a large portion of your network will get notified each time you publish new content on the platform. This could be all that is needed for them to remember your Boca Raton business, and to take the next step on their path to purchase.
5. Use Automation Tools
If you’re a lean entrepreneur who is running a company with a small team, you’ll need to learn to automate tasks.
Curating content takes a lot of effort, and you can save time by using suggested content tools such as Quuu. A few clicks is all it takes for the service to find content that is useful for your audience. With this tool (and others like it), you and your team can easily concentrate on other major tasks while simultaneously brewing up content for all your social media profiles.
6. Invest on Social Ads
Having a website is one thing, but think about all that work you’ve put in to lure people to visit it. Wouldn’t all that effort amount to nothing if they just exit quickly? To maximize the potential of each visit, it would be a wise move to invest in social retargeting ads. Basically, you will be able to follow your website visitors to other social networking platforms like Facebook or Twitter. For instance, on Facebook, you can set up an ad to only show to people who have visited your website in the last 30 days and who also happen to live in Boca Raton.
And of course, there’s a high chance for them to like your page or follow you if your content is useful. So if you don’t manage to capture your audience with your website (which could be based on a number of factors, such as an inefficient landing page), you can always do so on social media platforms.
7. Leverage Data Analytics
The rise of data analytics and mining has enabled businesses to learn from past mistakes quickly. If your goal to perform better on social media, the obvious question arises – how are you measuring your progress? Are social media campaigns tangible at all? For a few years, many marketers couldn’t answer this question. But thanks to analytics platforms from Google, Heap, Mixpanel, etc., now we all have the data right at our fingertips.
BuzzSumo is a service that lets you measure the effectiveness of all social media posts and interactions. You will be able to precisely know what has worked in the last month or even the last year. It’s a simple process – just enter the keyword that your campaign revolves around, and the service will bring up content that is performing well. If you don’t see your posts ranking in the top results, maybe you need to put in more work. Besides that, you can also use this tool for content curation.
8. Check If Pinterest Works for Your Brand
Pinterest isn’t for everybody, but if your brand has something visual to show off, or if your marketing campaign revolves around a lot of visual elements, being active on Pinterest isn’t a bad idea at all.
To those in the dark, Pinterest serves as the number one source for all things visual. Certain niches tend to do very well on Pinterest, not only in terms of getting engagement on their pins, but also getting traffic to their websites.
Moreover, visual elements such as images and videos are set to take over written content in the next 5 years. It might be too early to sow the seeds but it surely is worth the shot!
Ready, Set, Go!
Well, there you have it. 8 tips for getting results from social media in 2017, and beyond. If nothing else, hopefully this list inspires you to switch up your social media marketing campaigns and test new strategies. Because only by constantly trying new approaches will you be able to get better results over time.
And of course, if you’d like our team of professional social media marketers to handle any of these strategies for you, let’s chat! You can check out our on-demand marketplace of services right here and get started in seconds. Go ahead, browse our services today!