We talk a lot about disruptive technology. It’s exciting, challenging, and in a way, pretty scary. But this is the world we live in. Technology doesn’t care about trends of the past, how we did business ten years ago, or what you are comfortable with. It just keeps moving along one idea, one product, and one industry at a time.
Actually, scratch that. Technology probably moves along thousands of ideas and products at a time. But how exciting is it, to live in the fastest innovative period in the history of the world? We’ve seen some amazing things with the expansion of the internet: online shopping, communication at a global level, and the ability to share content on a massive level.
It’s fun to see the reaction people have to new technology. A vast majority of the time, innovation excites us. Let’s take a look at a prediction Gary Vaynerchuk made on twitter recently.
Just bought ( using Bitcoin ) my Google Smart Pants & had it delivered by a drone in 21 minutes #ThingsIwillTweetin2016
— Gary Vaynerchuk (@garyvee) December 2, 2013
Think of what our friend Gary is talking about. It is actually pretty funny. He thinks that someday we will use a digital currency other than the dollar to buy computerized clothing that is delivered to our homes by a drone. The scary part? He is probably right.
Here’s my version:
Just left the CoWorking office with the 3D printed spare part for my car. #ThingsIwillTweetin2016
— Naff (@Chris_Naff) December 23, 2013
Gary’s tweet got me thinking. No one knows what the future holds, but if we look at trends over the last few years, what we do know is that the only constant is change. The way we work will be different. We will see new forms of advertisements. And as we see more by the day, the Internet will continue to improve lives by the masses.
And you know what else that means? Social media will continue to change. Okay, you probably figured that. But what if I said a platform you use daily will be obsolete by 2016? Yes, that will probably happen. New platforms are growing in popularity, and the largest networks will have to do their best to keep their audiences from fleeing to places like Snapchat and Vine. If we examine the current trend of the internet, users generally like content that is visual and does not take long to consume.
Story telling is becoming more condensed than most could ever imagine. Thought we would never see six second commercials? Wrong. Does a photo sharing app that doesn’t save the images sound silly? Wrong again. That’s the nature of communication today; very short lived.
So where will we be in 2016?
I am not sure. I am excited to see what is next; what that new innovative idea will be. I suspect the platforms that allow for short story telling that catches the eye of users while scrolling through their phones will perform best. That’s why we are so bullish on Vine and Pinterest. We will see new social media platforms come and go because technology disrupts markets. It will continue to happen in social media because again, the only constant is change.